Read this article in last Saturday’s Times biz section, with hesitant but positive remarks by Martin Sorrell (WPP), regarding ad revenue growth and digital marketing investment in 2010. http://business.timesonline.co.uk/tol/business/industry_sectors/media/article7052020.ece
Very encouraged by this, and also feedback from a senior international web publisher, who advised me this week, the time is now right to re-approach the market, things are picking up.
I pressed the pause button in 2009, on working with established digital businesses, as everyone was hunkered down, riding through the storm of the recession. I have been concentrating on new start ups, and reaching out to partners to work with me on larger accounts.
Two of these are Ad Monsters, the online operations experts and Generator, the consulting arm of i-Level.com.
With growth forecasted for the UK economy in the 2nd half, I’m hoping that established digital marketing businesses are preparing to invest, and see this as an opportunity to move forward with them.