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Global Megatrends - post recessionary world planning

The 1st decade of the 21st Century started during the dot.com bubble and only eight years later the financial crash hit us in 2008 with a subsequent global economic crisis. Alongside this, the digital revolution created opportunity and jobs as well as threatening business and employment in others.

In 2013 as we in the UK emerge from recession, with cautious optimism, I am contemplating where the opportunities will be in 2020 and beyond.

Fortuitously, whilst starting to ponder this, the Oxford Martin Commission for Future Generations, Chaired by Pascal Lamy, the former Director-General of the WTO obliged by publishing "Now for The Long Term" a report that identifies global megatrends that have huge implications.

http://www.oxfordmartin.ox.ac.uk/downloads/commission/Oxford_Martin_Now_for_the_Long_Term_Executive%20Summary.pdf

The report is structured in 3 parts with reference to the identified megatrends:

Part A Possible Responses

Part B Responsible Futures

Part C Practical Futures

I found this very useful, as although I am well aware of digital developments, it's good to take a helicopter view of all trends and bookmark business and digital trends against them. One aspect of the report, which interests me, is the need to review "Quarterly earnings targets, “hyper-speed” trading systems, and how impatient stakeholders reinforce short-termism in business". The report says, "There are positive signs. Many companies have embraced corporate social responsibility and other long-term impact targets. The Chartered Institute of Management Accountants has noted the “retreat from shareholder value as the dominant business philosophy and increasing interest in alternative corporate models, such as those common in India and China”.

But this leads me on to explore the importance of reporting about and the balance between all customer groups. For example, for businesses, are shareholders more important than customers, suppliers, partners, employees and regulatory bodies? Food for thought for the Oxford Martin Commission perhaps?

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