Bernies Blog
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The 1st decade of the 21st Century started during the bubble and only eight years later the financial crash hit us in 2008 with a subsequent global economic crisis. Alongside this, the digital revolution created opportunity and jobs as well as threatening business and employment in others.

In 2013 as we in the UK emerge from recession, with cautious optimism, I am contemplating where the opportunities will be in 2020 and beyond.

Fortuitously, whilst starting to ponder this, the Oxford Martin Commission for Future Generations, Chaired by Pascal Lamy, the former Director-General of the WTO obliged by publishing "Now for The Long Term" a report that identifies global megatrends that have huge implications.

The report is structured in 3 parts with reference to the identified megatrends:

Part A Possible Responses

Part B Responsible Futures

Part C Practical Futures

I found this very useful, as although I am well aware of digital developments, it's good to take a helicopter view of all trends and bookmark business and digital trends against them. One aspect of the report, which interests me, is the need to review "Quarterly earnings targets, “hyper-speed” trading systems, and how impatient stakeholders reinforce short-termism in business". The report says, "There are positive signs. Many companies have embraced corporate social responsibility and other long-term impact targets. The Chartered Institute of Management Accountants has noted the “retreat from shareholder value as the dominant business philosophy and increasing interest in alternative corporate models, such as those common in India and China”.

But this leads me on to explore the importance of reporting about and the balance between all customer groups. For example, for businesses, are shareholders more important than customers, suppliers, partners, employees and regulatory bodies? Food for thought for the Oxford Martin Commission perhaps? 21st Century Growth Ad Monsters adconion Agillic amazon AOL apps aQuantive BallouPR BBC Online behavioural science Bladerston Capital blog-ola Bloggers blogosphere Bootlaw Brainient Brandcast Media BSkyB Channel 4 Charlotte Street Hotel Ciklum City Am Claire Paterson COADEC Codility CognitiveMatch com comscore inc Comufy Cowboy Ventures customers David Cameron digital Digital London digital marketing digital revolution bubble Doubleclick e-commerce Eagle Eye Ebay Email Eric Schmidt Erply EU cookie legislation Eyewonder Facebook FaceBook FCC Figaro Flattr Forrester FT Games General Motors generator global economic crisis Google Google+ Group M Professor Hargreaves Hulu i-level IAB IBC IBM SmartCamp independent Innovation Warehouse InSkin Media Inspire Conference IP ITV kinetise Launch 48 location targeting technology Luca Media martin sorrell MashUP* Microsoft Mind Candy MoshiMonsters Multiple channels Naked Play Neo@Ogilvy Netflix Now For The Long Term Ogilvy online danger online sales Online T's & C's online video Oodle OpenX Orange Oxford Martin Commission for Future Generations Parag Khanna PatientKnowsBest people Policy Exchange; smart cities ; GLA; Catapault; Bristol Futures; UK Broadband: Camden Council; Bartlett Centre for Advanced Spatial Analysis Postmates process Propel London Proximity London PWC recession revenue Rory Sutherland Seedcamp Shuttle Sky SkyPlus social marketing ROI social marketing systems social media Social networks Soundcloud Spotify Start Ups Stephen Shakespeare Stradbroke Advisors Sunday Times Tech Hub TechCity Techcrunch techcrunch Tess Alps The Europa awards ThinkBox Timesonline TV Genius Tweets Twitter Uber UCL; Sharing Economy; Love Home Swap; unknown unknowns;;; UK Trade & Industry Unanimis Unicorn Club User behaviour VAST web security Webinar White Bear Yard wordpress WPP Yieldex YouTube Zeebox Zonerider